There's No Sex in Golf
Weird name for a golf book, but then it's not a normal golf book—looking at golf beyond the mental game.
Public Speaking: Beyond Fear
The ideas, concepts and tools contained in this book may catapult you to levels of freedom and ease with public speaking that you’ve never had before.
Dealers: Buying, Selling & Making Money
Treasure Hunter, Collector, Bargainer, Speculator or Investor--which are you using to your disadvantage and how do you turn that around?
Life Before
The fisher folk came by this morn, wearing white and cloaked in dawn. Accent the grey, dark the brown; closely fitted, a feather gown ...
Wedding Speeches
You may only need this book once in your life but it's the the one to have if you're getting married; full of ideas and coaching.
Advanced Speaking Concepts
Concepts to assist you going beyond all of the old, worn public speaking techniques that everyone else uses to be competent, average and safe.
The First Five Years
A compelling true story of courage, endeavor and success; one of Australia’s largely unknown but nevertheless intrepid, gutsy pioneering families

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Training Google’s Robots to Work for You

Metadata—delicious, tasty and digestible snacks for Google, Bing and other search engine's robots that make them sit up and beg for more!

When a web page's metadata is coordinated with great copy, it provides Google, Bing and others with delicious, digestible content that can change the way pages show up in search results.

There are 2 parts to getting attention from search results:

  1. Create compelling, stop them in their tracks titles and first paragraphs that are designed for people
  2. Use metadata designed to work for the robots that crawl and index web site pages

This article is about the second item; Metadata.

Metadata is food for robots; it’s information hidden deep in the source code of web pages. Web site systems such as Wordpress and Joomla provide places where metadata can easily be added but it can be ignored by writers, at their peril!

When a web page presents in a browser, its metadata is invisible, and that’s because it’s food for robots and not for people. Here’s an example from a previous post, of the metadata included in a page’s source code; notice the “description” and <title> tag:

Metadata in a web page's source code

And here is an image of the blog post, “How Does Google Actually See You?” presented in Google’s search results; what do you notice?

Google search results

You can see that the metadata has influenced what Google presents. When you view the actual post (see link at top) you will also see the metadata “description” is a refinement of the post’s first paragraph, which is emphasized to draw attention to it—your attention and Google’s!

In its search results, Google displays about 70 characters of the Title and 156 characters of the “description” including spaces; a writer has to craft these two elements with great skill to ensure they get attention. If a searcher is not compelled by these two brief pieces of copy, they will not click to find out more and read the full post.

Would you like to get more attention in Google’s search results? Well, feed its robots with what they enjoy and make them your loyal pets!

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